Fixed a massive traffic drop by shifting from keyword-stuffing to entity-based technical writing.
Eliminated "Tone Inconsistency" across 1,000+ pages of technical documentation.
How I refactored a technical research paper to focus on the "Logic of ROI" for executive buyers.
Collaborated with product and engineering teams to redesign the mobile app experience, focusing on core user flows and reducing cognitive load.
Led accessibility audit and remediation effort, achieving WCAG 2.1 AA compliance across the product and training the design team.
Led discovery research that uncovered a critical user need, leading to a new feature that doubled weekly active users within 3 months.
Created a comprehensive design system with 50+ components, documentation, and Figma plugins, enabling consistent design across 5 product teams.
Redesigned the user onboarding experience using research insights, reducing drop-off from 45% to 18% and increasing trial-to-paid conversion.
E-commerce teams needed to clean data, generate product content, translate, and transform large Excel and CSV files, but existing tools required changing templates, learning new systems, or moving data outside Excel.
Control center that recalculates marketplace availability with bundle math, safety stock, and live feed monitors to prevent oversells.
Automated vendor CSV/Excel ingestion with SKU normalization, AI gap fills, and before/after proof bundles.
Profiler that traces bundle drawdown, simulates spikes, and ships proofs so ops knows which SKU breaks first.